Data Protection

Data Protection is important for both of us. That's why we pay attention to discretion while processing your personal data, within the framework of legal regulations. You can search on this page all the information concerning Data survey and Data use and familiarize yourself with the existing revocation rights.

Data Protection declaration from mysportgroup GmbH and consent of data use on vaola.co.uk

With the agreement with the following data protection explanation, you allow mysportgroup GmbH to the collecting, processing and use of your personal data, taking in account the Data Protection laws, the Telemedia Act law, and the following regulations.

You can revoke the respective consents at any time and with effect on the future, as long as you inform us of your opposition by E-mail, fax or post; including no extra expenses (calculated according to the basis rates).

1. General

Personal data (e.g. name, place of residence, gender etc.), which you fill in on the website under the URL http://www.vaola.co.uk , will be collected, used and processed by mysportgroup GmbH. This is a position of responsibility for the purpose of Federal Data Protection laws. The mysportgroup GmbH collects, processes and uses your personal data taking into account the relevant data protection laws (in particular Telemedia Act law and Federal Data Protection laws). These privacy protection regulations supplement the general trade terms of the offers of mysportgroup GmbH.

2. Registration at VAOLA

For the use of our VAOLA online shops, you first must register on our webpage with your name and first name, E-mail address and a password of your choice. Then you can fill in information like your address. Pay high attention to your password in order to avoid any abuse. Your password is not visible by any other users of VAOLA at any time. The mysportgroup GmbH will under no circumstances share your information with a third party, or give this third party access to the information, except in the point of the specified conditions. The same conditions are implemented in the case where you register a customer account under VAOLA. On demand, the mysportgroup GmbH gladly gives you information about the stored data concerning you in particular. For this just send an E-mail to service@vaola.co.uk.

2.1 Required fields

In order for the offers of mysportgroup GmbH to work according to regulations, in the framework of their registrations, VAOLA needs some specific personal data as required fields. They are the following data:

  • First and last name
  • E-Mail Address
  • Password

2.2 Optional fields

Besides you have the possibility, on a voluntary basis, to fill in additional optional information about yourself, in order to help VAOLA to get to know you better, and therefore make you more relevant and personalized offers. A few optional fields are specified in the following examples:

  • Gender
  • Address and Postcode, also town
  • Phone number

2.3 Your Profile/Settings

Under the column „My account“ you can change your private data (See point 2.1 and 2.2).

3. Type, range and purpose of the data use

The information you fill in during registering or while using mysportgroup GmbH offers, will be used exclusively in the frame of our agreed contract, i.e. for the use of the shopping club and for the fulfillment and delivery of your orders under vaola.co.uk. In addition, mysportgroup GmbH registers traffic data and data of utilization, resulting from your use of VAOLA, e.g. through cookies or by means of Server-Logfiles.

Mysportgroup GmbH additionally uses the information shared and collected during registration or use of VAOLA, to deliver to you more personalized advertising, specific information fitting your needs or even used to allow delivery through a third part service provider. Mysportgroup GmbH points out that we do this legally and only if you shared your explicit consent with us.

As a customer of mysportgroup we regularly send you product recommendations by E-mail. Hereby we devote your data to advertising purposes, the target is to send you information concerning our offers on the basis of your previous purchases. Therefore we use E-Mail-advertising only in the legally permissible extent, as long as you have given us the authorization.

I agree that mysportgroup GmbH processes and uses my data for advertising purposes, and that they send me product recommendations by E-mail or by post.

You can revoke this consent at any time and with effect on the future, including nothing more than the transmission expenses calculated according to the basis rates. A written announcement is sufficient for this purpose (e.g. E-Mail, fax, post). Of course you also find in each product recommendation E-mail, a link for resiliation or a resiliation E-mail address.


After registration to the Newsletter of VAOLA, your E-mail will be used with your consent to advertising purposes. Please give your personal data for any Newsletter subscription (e.g.your names), so that we can address to you. Of course you can always contact us anonymously, or subscribe to our newsletter anonymously or through a pseudonym(e.g. with a free E-mail address, which doesn't contain your name). We use the data that we collect in the framework of the evaluation of the newsletter, with the will to personalize and find optimal adjustments to our performances according to the interests and preferences of the user, as well as for advertisement and marketing researches. We store the data for the long-term archiving and for the repeated use of the mentioned purposes.

In the case of a prize competition, we use your information with the purpose of the prize competition notification, and in a legal manner without your specific explicit consent, for the purpose of the advertising of our offers. You can find more specific indications if necessary in the conditions of this specific prize competition.

In addition we use your data for marketing research and public opinion poll. Of course we use this only for the mysportgroup GmbH and exclusively anonymously for statistic purposes. Your answers to the polls will not be transmitted to a third part nor published. We store the answers together with your E-mail address or other personal data.

You can object the data use for marketing research and public opinion poll at any time, completely or for certain measures, with no additional cost to the transmission expenses calculated according to the basis rates. A written announcement is sufficient for this purpose (e.g. E-Mail, fax, post). Of course you also find in each poll E-mail, a link for resiliation or a resiliation E-mail address.

Moreover mysportgroup GmbH can create profiles of use for organization of meeting the demand in our Portals, as well as advertising purposes. Therefor mysportgroup GmbH only uses pseudonyms. Those of data utilization will at no point be brought together with the data that could identify you as a person. Legally we do not need for this any specific consent, however if you should not agree with the creation of such profiles of use, You can revoke this consent at any time and with effect on the future. Please address your revocation to service@vaola.co.uk.

As far as you use mysportgroup GmbH's payable services or the Web-Shop, billing data will be collected, e.g. your creditcard information, in order to get a general overview of the different products or services that you ordered. The totality of the data collected from you by mysportgroup GmbH are stored electronically. Furthermore these data will be used only for information and advertising purposes, only if you share with us your consent for this.

4. Third party

Under no circumstances will mysportgroup GmbH communicate your personal data to a third party for advertising or marketing purposes, without your previous explicit agreement. Third parties will only be given the access to your data, as far as mysportgroup GmbH uses their services for the functioning of the shop. Examples for this would be the order and bill processing, such as the service provider which hosts the VAOLA portal and the data generated there. These firms are obliged by the mysportgroup GmbH to comply with the relevant data protection legislation, such as for example the federal data protection law and Telemedia Act. Furthermore mysportgroup GmbH can be obliged by law to communicate the information to third parties, for example in the case of an investigation. Except for the previously mentioned extent, your personal data will not be communicated to a third party without your prior explicit permission.

5. Consent/Right of withdrawal

As far as you give us a specific agreement for the further use of your personal data, this is done on a voluntary basis. You therefore have the right to revoke this consent at any time with effect on the future. For this you can contact us at any time, ideally per E-mail at service@vaola.de. Please find our further details on Impressum.

6. Further data collecting

6.1. Data storage using Cookies

On our Website we insert so-called Cookies. Cookies are small files that are stored in your disk and save the information of settings and data exchange between your browser and our system. This storage helps us to design the website appropriately and facilitate your use, as an example some information which you fill in will be saved, so that you don't have to constantly repeat them. Accepting cookies is not a requirement for the visit of our online offers. However we point out that, the use of the shopping cart function and an order are only possible with the activation of cookies. Most of the cookies we use are automatically deleted from your hard drive after the end of your browser session (hence session cookies). But there are also cookies that remain on your hard drive. The maximum usability period is set far in the future for your convenience (several years). During another visit, it will be automatically detected that you were already here and what settings and inputs you prefer (so-called long term cookies). When comes the next order, these long-term cookies allow you to avoid re-entering your password and filling in forms again.

Your browser also allows you to make restrictive settings for the use of cookies, which can cause these features to no longer work for you. Cookies can also be deleted there. For more information, please refer to the operating instructions of your browser.

6.2. prudsys IREUS

On this website, data will be collected and stored for marketing and optimization purposes thanks to the „prudsys IREUS“ technology(http://www.ireus.net/de). From this data, a profile of utilization will be created using a pseudonym. Cookies can also be inserted there. The data collected through IREUS-technology will not be used without the explicit consent of the concerned person, for identifying visitors of the website and will not be brought together with the personal data of the bearer of the pseudonym.

6.3. Google Analytics

Our websites use Google Analytics, a web analytics service provided by Google Inc. („Google“). Google Analytics uses cookies. The information generated by the cookie about your use of the website (including your IP address) are transmitted to a Google server in the USA and stored there. Google respects the Data Privacy policy "US-Safe-Harbor" agreement and is registered under the "Safe Harbor" program of the US Department of Commerce. Google will use this information to evaluate your use of the website, compiling reports on website-activity for the website operators and to provide services related to website use and internet use. In addition, Google may also communicate this information to third parties in the case where it is required by law or as long as third parties process the information on Google's behalf. Google will not under any circumstances associate your IP address with any other Google data they have.

The Google tracking codes from this website use the function „_anonymizeIp()“, therefore the IP-addresses are only processed shortened to prevent them from being directly linked to a particular individual. The collecting and storage of data made by Google Analytics can be rejected at any time with effect for the future through the installation of a browser plugin for your webbrowser. In addition, we offer the possibility of opt-outs in the case that your browser doesn't support plugins. Here an opt-out cookie is introduced, which prohibits the future collecting of your information through Google Analytics when you visit this website: deactivate Google Analytics Insert Opt-Out-Cookie.

6.4. Webtrekk

Some of the information collected when you visit this website is sent to our statistic service Webtrekk GmbH. This is certified by TÜV Saarland for the data protection in the area of Web controlling software. We provide this information in order to obtain statistical information about the use of our web offers and to improve our services accordingly.

The survey is carried out by a pixel, which is integrated to every website. The following data will be collected:

  • Browser type/-version (e.g.: Internet Explorer 11.0)
  • Browser language (e.g.: Deutsch)
  • Used operating system (e.g.: Windows 7)
  • Internal resolution of the browser window, screen resolution and color depth
  • Java- and Javascript- and Cookie activation
  • Referrer URL (previously visited page)
  • Request (file name of the requested file)
  • IP address (will be promptly made anonymous and deleted after processing)
  • Times of access, Clicks
  • If necessary, order values
  • If necessary, Form content (For free text fields, e.g. name and password, it will transmit if "filled in" or "not filled in")

You can reject the data storage made through Webtrekk GmbH so that your visitor data is no longer collected (captured) on this website in the future. For the exclusion from Webtrekk Web-Controlling a cookie by the name of webtrekkOptOut from the domain webtrekk.net will be inserted. This exclusion applies until you delete the cookie. To complete the exclusion please click on the following link: Insert Opt-Out-Cookie.

6.5. New Relic

We use the New Relic service from the US-based New Relic, Inc. to verify the functionality of our web offers. Here a connection will be made through your browser with New Relic, such as a temporary cookie, for example to analyse the loading time of individual page elements. The analysis of these data is aggregated, as a rule, so that no relation can be established with individual users. Only in special events such as unusually high loading times, even information on individual calls are collected. An identification of the user is not provided in these cases. New Relic respects the Data Protection agreement of the "US Safe Harbor" agreement and is registered under the "Safe Harbor" program of the US Department of Commerce.

6.6 Use of Social Plug-ins

Our website uses Social Plug-ins ("Plugins") from Facebook (http://www.facebook.com), Google (plus.google.com), Twitter (http://twitter.com) and Pinterest (www.pinterest.com). For instance the Plug-ins are located on our product pages and can be recognized thanks to the respective logo. When you visit a page of our website that contains one or more of these plug-ins, your browser will connect directly to the servers of the concerned providers. The content of the plug-in is transmitted from the respective providers directly to your browser, and it inserts it into the website. Through the insertion of the plug-in, the provider gets the information that you have accessed on the corresponding page of our website. If you are logged in by the provider, they can assign the visit of your concerned account. If you interact with the plug-in, for example wit the "Like" button, or by leaving a comment, the corresponding information is directly sent from your browser to the suppliers and stored there.

Purposes and scope of data collection and further processing and use of data by Facebook, Google, Twitter or Pinterest, as well as your related rights and setting options for privacy protection are please to be found in the privacy policies of the respective providers. If you don't want the provider to collect information about you on our website, before you visit it you must log out of the respective providers/websites.

6.7 Integration into networks

mysportgroup GmbH uses the service of re-targeting ad networks from Criteo and Sociomantic. You can object to the use of your data through those services, by inducing an opt-out with the respective provider: Opt-Out for Criteo, Opt-Out for Sociomantic. In addition we use the services of Zanox and Google Adwords for SEM as affiliate networks.

6.8 Advertising

Usually advertising on VAOLA will not be integrated by mysportgroup GmbH, but by agencies or rather by technical service providers. When you click on an online advertising material, for example you IP- address will be automatically forwarded to the advertiser. Additionally, some advertisers use Cookies, Flash-Cookies, Web-Bugs, JavaScript and/or other technical advertising means. mysportgroup GmbH is not held responsible for such uses by third parties.

6.9 Identity and solvency check when selecting Billpay payment method

Shall you pay per invoice, by direct debit or partial payment (hire purchase), the privacy policies of our external partner, Billpay GmbH are applied. When you opt for one of the payment options of our partner Billpay GmbH, during the ordering process you will be asked to consent to the transmission of the required information to Billpay GmbH, for the settlement of payment and an identity and solvency check. In case you give your consent, your data (first and last name, street, house number, postcode, town, date of birth, phone number, and the account number specified while direct debit purchase) such as the data in related to your order, will be transmitted to Billpay.

For the sake of the identity and solvency check of each, Billpay or a partner firm commissioned by Billpay, will transfer the data to credit reporting agencies (credit bureaus) and receive from this information the possible credit information based on mathematical and statistical methods, included in their calculation, among other address data. More detailed information on this subject and concerning the employed credit bureaus are described in the privacy policies of Billpay GmbH. Furthermore, when necessary Billpay includes a third party as a tool for the detection and prevention of fraud. The data obtained with these tools may possibly be stored by a third party and encrypted in order that only Billpay can read them. Your data will be used only when you select a payment method of our cooperation partner Billpay, otherwise the data will automatically expire after 30 minutes.

7. Express consent

The following contents are based on separate specific consent to the use of your data, that you can give us on a voluntary basis and revocable at any time.

7.1 Your ordered newsletter

If you have registered for the reception of our newsletter, we will send you information about the beneficial offers available at any time.

We use the data which we obtain in connection with the evaluation of the newsletter, to personalize and optimize the alignment of our services to the interests and preferences of the user, as well as for advertising and market research. We store the data for long term archiving and repeated use for these purposes.

7.2 Prize contest

If you win any prize contest, we will use the data for the purpose of winning notification, and advertising of our offers. Detailed instructions can be found if necessary in our terms and conditions for each contest.

8. Access, rectification, erasure or blocking of data

You can obtain at any time your stored personal data obtained from mysportgroup GmbH. In addition, you have the right at any time to ask us to correct, block or delete this data. To do so simply contact us at our telephone hotline or send us an E-mail at service@vaola.co.uk. There may be legal retention requirements. In such a case, the data will be blocked to further use, but can not be deleted.

9. Change in the privacy policy

The mysportgroup GmbH reserves the right to update this Privacy Policy. In the event of changes that could be detrimental to you, the mysportgroup GmbH will inform you about this reasonably early per email.

Date:   12. February 2014